Brand Portfolio

Transformation video of an environmental design project.

My job was to interpret the brand and exemplify it via multiple indoor murals. I started by speaking to the staff to understand the flow of the room: when a customer comes in, where do they go first? Second? Third? etc... This guided me in knowing which areas to emphasize and which to be more subtle with. I accomplished this with color and form, and turned the sterile, white pillar in the center of the room into a vibrant "tree of life."

Rock4RV

Create a Custom Sneaker Concept for 10 Years of Benefit Concert Designs

Creutzfeldt-Jakob disease took the life of my client's childhood friend, Robert Vitanza. Robert's brother, Mike started a benefit concert to raise funds for research, and celebrate his brother's life.

The Canvas

Mike's Favorite Sneaker was an Adidas Shelltoe

Create Icons for Each Year's Design

The colors of the CJD foundation are purple and gold

Extract the Essence

These sneakers were to represent 10+ years of benefit concerts, so taking the icons and putting them under spotlights in a dark room (black sneaker) was the only thing that made sense to me. The splatter represents energy and life, and is a signature painting technique of mine which the client wanted me to incorporate.

Present Package Options

Now that the concept was decided upon, it was time to present the possible options and pricing. For this I created a 7 page PDF with a breakdown of each package: visuals; what would be included; and the costs associated. (Here is one page).