The LoveKey Movement was birthed after a conversation with one of Cody's best friends, Cosimo Bruno, who at the time was going through a difficult break-up. Cody extracted the essence of what his friend was feeling and became the vessel to bring to life his desire for unconditional love through an act of performance art called, Love is the Key, in which random people on the streets of New York City became active participants.
Below you will see where the LoveKey Movement began, and in a few sentences, here is where we see it going: keys, merch, murals, charity work, global symbol for love. Maybe it becomes its own charity organization? Maybe it becomes a household name? Whatever it becomes, it will always be a powerful way to tell people they are loved.
Valentine's Day was two days away when we came up with the idea. We had 500 keys overnighted, then spent the remaining hours painting and writing on each of the keys. We barely slept, but when morning came we set out, in NYC, to give hand-painted LoveKeys to strangers as planned. We had no clue how this would be received - The weather was cold, we had never done performance art like this, but it was Valentine's Day and Love was in the air!
February 14th, 2017
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LoveKey's first California outing was at the Getty Museum's 25th anniversary celebration in Reseda, Los Angeles, California on July 9th & 10th, 2022.
Attendees of the Other Art Fair's Spring LA edition were invited to exchange a personal moment of when they have each felt most loved in exchange for a LoveKey.
Opening night, the keys were gone in two hours and the notes kept piling on. The same energy continued on throughout the weekend, resulting in the collection of 585 moments.
Cody has created a coffee table book with all of the LoveNotes received at the fair. Get yours now!
Attendees of the Other Art Fair's Spring Dallas edition were invited to exchange a personal moment of when they have each felt most loved in exchange for a LoveKey.
What started off as a tamed response by seemingly uninterested fair-goers turned into a profound experience filled with countless smiles, deep conversations, and even some tears.
Cody is working on a coffee table book with all of the LoveNotes received at the fair. Pre-order yours now to receive in time for the holidays!
The movement spreading love one key at a time meets the non-profit spreading hope one village at a time. Tumaini helps impoverished communities in Kenya through education and infrastructure. This collaboration currently focuses on a co-branded Hope/Love Key and the fundraising efforts to build a level 4 hospital in an area of Kenya where there is currently none.
Contractors for many of the country's leading art fairs. Morgan Production & Design has partnered with LoveKey to bring high quality builds to LoveKey's installations nation wide.