Girl with the Purell Earrings
Logo design, Freelance art department, Exterior & interior building artwork. Client since 2015.
Director of Brand Marketing, Graphic Designer. August 2019 - April 2020. (Shut down due to COVID-19)
Brand consultant for Yung Spielburg, Logo development, Album cover art, Spotify header, Website graphics. Client since 2019.
Logo development. Client since 2018.
Album cover art, Photography. Client since 2017.
Transformation video of an environmental design project.
My job was to interpret the brand and exemplify it via multiple indoor murals. I started by speaking to the staff to understand the flow of the room: when a customer comes in, where do they go first? Second? Third? etc... This guided me in knowing which areas to emphasize and which to be more subtle with. I accomplished this with color and form, and turned the plain, white pillar in the center of the room into a vibrant "tree of life."
Creutzfeldt-Jakob disease took the life of my client's childhood friend, Robert Vitanza. Robert's brother, Mike started a benefit concert to raise funds for research, and celebrate his brother's life.
Mike's Favorite Sneaker was an Adidas Shelltoe
The colors of the CJD foundation are purple and gold
These sneakers were to represent 10+ years of benefit concerts, so taking the icons and putting them under spotlights in a dark room (black sneaker) was the only thing that made sense to me. The splatter represents energy and life, and is a signature painting technique of mine which the client wanted me to incorporate.
Now that the concept was decided upon, it was time to present the possible options and pricing. For this I created a 7 page PDF with a breakdown of each package: visuals; what would be included; and the costs associated. (Here is one page).
After conceptualizing and agreeing on a package it was time to execute.