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Case Studies

Bountiful Farms

I interpreted and expressed the brand across multiple indoor murals, guiding emphasis based on customer flow. 

Below is video documentation of the entire project

The exterior started with a digital mockup

and finished with a 630sqft hand-painted mural

LoveKey Movement™

The challenge: find a vehicle to both express and pay forward the idea that Love is the Key, and prove the concept.

Through an act of performance art in which random people on the streets of New York City became 

active participants, LoveKey Movement was born.

Directed, edited, co-produced.

The challenge: adapt existing format into interactive installation for art fairs and colleges.

 LoveNotes is an installation in which people respond to the same prompt by writing a time when love made all the difference in their life, then removing a pre-installed LoveKey™ off the wall and replacing it with their note. 

 The result was so overwhelmingly positive, that it traveled the country!

The challenge: create a co-branded LoveKey to function as a fundraising tool for nonprofit, Tumaini International, with the gala message, "You are the key to hope."

You Are The Key To Hope

Fundraising video for the construction of a hospital in Kenya for nonprofit, Tumaini International. 

Written, directed, edited, co-produced.

Psychic Elephant

Transforming a single illustration into a fully realized brand character across product, packaging, and retail hardware.

Branding a 1950's cigarette machine. 

Design elements and original drawing.

Branding for cigarette packs.

Documentary & Long Form Video Work

Why Philly Documentary

Documentary trailer co-produced, co-directed, and co-edited; full project paused due to funding.

Short Form Video (Concept & Direction)

exploring timing

exploring tone

exploring visual hooks

Album Art

Conceptual Design Work

"Girl with the Purell Earrings" COVID Art

"Home Alone 2020" COVID Art

"Masked Liberty" COVID Art

"Corona Lisa" 5/8 COVID Art

"Crossing the Delaware in 2020" COVID Art

"The Birth of TP" COVID Art

"Socially Distant Sunday Afternoon" a COVID Art spin on Georges Seurat's Sunday Afternoon on the Island of La Grande Jatte 

"Black Balloon Girl" a spin on Banksy's Girl with Balloon.

Popping NFTs

"Love & Money" 2/3

"Sufficient" mocks Supreme in their own font and colorway

"Think Outside the Box" concept piece

"Same Love"

If Van Gogh were on Instagram

Wearable Art & Conceptual Apparel

Miyavi in Shooting Stars splattered vest

Tanner Buchanan in Wild Thing splattered vest

RJ Mitty in Wild Thing splattered vest

Brianne Tju in Gold Drip splattered sneakers 

Tanner Buchanan in Red White and Blue splattered sneakers 

Selfish/Selfless denim jacket front

Selfish/Selfless denim jacket back

Lit denim jacket back

Lit denim jacket front

Coachella Sunday Service tee

Coachella Sunday Service tee

Heart to Heart jacket

Create jacket

Ferrari AF1's

Made for NY Rangers

NY Rangers themed Vans made for MSG Networks "Show Your Fandom" commercial 

NYC themed sneaker commision for a girl named Rose

NYC themed sneaker commision for a girl named Rose

"Vissionary" Life of Pablo Yeezys

"Vissionary" Life of Pablo Yeezys

"Vissionary" Life of Pablo Yeezys

"Visionary" hat for Travis Scott 

"Visionary" hat for Travis Scott

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