Claude
ChatGPT
ChatGPT
Used as Full-Stack Developer and Creative Partner.
Ran an assessment of the Galli Rossi site and with guidance, iterated everything from the copy to front-end design, the proposed shot list to every line of code.
We than walked through the Squarespace rebuild together, step by step.
ChatGPT
ChatGPT
ChatGPT
Used as Image Retoucher.
Worked on color grading and adding generative effects to images on the site.
ChatGPT
Perplexity
ChatGPT
Used as a Research Partner, Image Generator.
Responsible for initial research prior to launch, creating visual assets, providing a second or third opinion.
Claude
Perplexity
ChatGPT
Used as a Technical Consultant, Creative Partner, Front-end Developer.
Involved in model devlopment, refining copy and visuals, improving UX flow, structuring development tasks, generating complex prompts for other models; and assisting with direct code troubleshooting.
Perplexity
Perplexity
Perplexity
Used as Back-end Developer, and Engine for the site.
Built the backend, wired the agents, runs most of the models on the live site. Helped with AEO refinement.
Dashboard
Create a Card
Postcard
Note
Photo
Letter
ChatGPT
ChatGPT
ChatGPT
Used as a Creative Partner.
Involved in shaping the concept, developing the brand system, structuring the product roadmap refining copy, clarifying product intent, generating initial prompts for Lovable, and assisting with navigation of Lovable's Cloud.
Claude
ChatGPT
ChatGPT
Used as a Technical Consultant.
Involved in refining visuals, improving UX flow, structuring development tasks, generating complex prompts for Lovable; and assisting with direct code troubleshooting.
Lovable
ChatGPT
Lovable
Used as Full-stack Builder.
Generated the application architecture, interface components, authentication system, and deployment pipeline through AI-guided prompts, resulting in a fully functional V1 web application
The Inspiration
The Inspiration
The Inspiration
How it started: "Came up with a novel way of eating and packaging ice cream sandwiches inspired by a viral trend in Egypt about mini ice cream pops. Please view this video to understand. Tell me if you are unable."
The Premise
The Inspiration
The Inspiration
My premise: "Ice cream sandwiches cut into pie slices... Can be served with a popsicle stick inserted into the ice cream portion... then eaten in one bite."
ChatGPT Concept Mockup
Collaborative Product Mockup
Collaborative Product Mockup
Prompt: "Based on how I was describing the visual with the cardboard inserts interlocking and separating each of the individual slices, can you mock up a visual of this with a chocolate chip cookie?"
Collaborative Product Mockup
Collaborative Product Mockup
Collaborative Product Mockup
- Slice Cream is an existing trademark, so we pivoted to Slice'd
- Initial visual created with ChatGPT
- Refined in Photoshop & Illustrator
ChatGPT
Illustrator / Photoshop
Illustrator / Photoshop
Used as a Creative Partner.
Involved in shaping the product concept, developing the brand narrative, exploring naming and positioning, structuring the pitch deck, and refining messaging for packaging and brand storytelling.
Illustrator / Photoshop
Illustrator / Photoshop
Illustrator / Photoshop
Used as the primary design tools.
Used to design the Slice'd brand identity, develop packaging concepts, create presentation visuals, produce product renderings, and assemble the final brand deck and supporting materials.
Claude
Illustrator / Photoshop
Claude
Used as a Presentation Strategist.
Involved in restructuring the brand deck, improving slide flow, generating reference slide frameworks, and refining narrative structure to create a clearer more compelling presentation.
