Create a Custom Sneaker Concept for 10 Years of Benefit Concert Designs
Creutzfeldt-Jakob disease took the life of my client's childhood friend, Robert Vitanza. Robert's brother, Mike started a benefit concert to raise funds for research, and celebrate his brother's life.
The Canvas
Mike's Favorite Sneaker was an Adidas Shelltoe
Create Icons for Each Year's Design
The colors of the CJD foundation are purple and gold
Extract the Essence
These sneakers were to represent 10+ years of benefit concerts, so taking the icons and putting them under spotlights in a dark room (black sneaker) was the only thing that made sense to me. The splatter represents energy and life, and is a signature painting technique of mine which the client wanted me to incorporate.
Present Package Options
Now that the concept was decided upon, it was time to present the possible options and pricing. For this I created a 7 page PDF with a breakdown of each package: visuals; what would be included; and the costs associated. (Here is one page).
Paint
After conceptualizing and agreeing on a package it was time to execute.
Short Form Video
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